Branding Myths

Myth: Your brand = your logo. Actually, your brand encompasses every aspect of the customer experience, from advertising through customer service follow up. Be distinctive and find […]

Marketing Tips

Learn from Your Customers

Feedback from your customers can provide you with improvement ideas, new product additions and insight into the emotional parts of the purchase decision for them. Stay curious […]

Offer One Exhilarating Choice

Too many choices overwhelm most people. When creating a proposal for a client, don’t give too many options. Instead, offer one really stellar option, and explain why […]

Sell with Stories

Use stories and experiences to illustrate your product features and advantages. Customers are more likely to remember the stories and possibly share them with friends when they […]