Your Brand is your Promise

Your Brand is Your Promise

Recently I read a good article “The Basics of Branding” from Entrepreneur that describes your brand as your promise to customers. This is one of the best […]

Branding Myths

Myth: Your brand = your logo. Actually, your brand encompasses every aspect of the customer experience, from advertising through customer service follow up. Be distinctive and find […]

Marketing Tips

Learn from Your Customers

Feedback from your customers can provide you with improvement ideas, new product additions and insight into the emotional parts of the purchase decision for them. Stay curious […]