Too many choices overwhelm most people.
When creating a proposal for a client, don’t give too many options. Instead, offer one really stellar option, and explain why and how it will help. Use stories to help your client understand the benefits and advantages of the package. Draw your customers into your vision of where this package will take them.
For more on this subject, check out the book Stop Selling and Start Leading by Kouzes, Posner, and Calvert