| Take a look at this chart on small business marketing, and you may find yourself. This useful study was conducted by OutboundEngine, a provider of marketing automation software for small businesses. They surveyed more than 350 small and medium business owners throughout the U.S. Here is a glimpse of what they found. You can find more by reading their PDF. If you see yourself here, what can you do to make yourself create a plan? |
| More than half of the survey participants spent less than 5% of their revenue. 81% percent of respondents who invested between 5% and 10% of annual revenue in marketing said they experienced revenue growth the year prior. By comparison, only 50% of respondents who invested less than 5% of revenue into marketing experienced revenue growth. |
What goes in your marketing plan?
| There are many options with different costs and time commitments. You want to build a presence, so when you choose a platform, do it well and consistently. Which attempts in the past have provided the best results? |
- Organic Social Media
- Paid Social Media
- E-Mail marketing
- Events
- Digital Advertising
- Traditional Advertising
- Referral Marketing
- Customer Loyalty Programs
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